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Every year the MTV or VMA ceremony takes place either in late August or mid-September. This annual tradition started on September 14, 1981 as a way to celebrate the creativity of music videos, which were becoming a very important part of the music industry, and are a crucial piece of it today. There are twelve categories in which artists are nominated and voted by the public. There are also some technical awards. The trophy is the famous “Moonman”, a symbol of recognition, and though there is not a cash prize, winning does open many opportunities and has given artists a significant boost in their careers.
The 2024 MTV Video Music Awards took place on September 11 at the UBS arena in Elmont, New York.
Many artists were nominated, but Taylor Swift took the spotlight with seven awards, the most of the night. She also had the most nominations with twelve, Followed by Post Malone who scored five wins and received eleven nominations. In fact, the top win of the night was a collaboration between them with the music video “Fortnight”.
With this, Taylor Swift has become the first artist to win five VMA awards, currently holding the record for the most “Best Music Video of the Year” wins for the videos Bad Blood” (2009), “You Need To Calm Down” (2019), “All Too Well: The Short Film” (2022), “Anti-Hero” (2023) and, of course, her collaboration with Post Malone, “Fortnight” (2024). She is also the most awarded solo artist in the history of VMAs! Having won 30 trophies from 2009 to 2024.
The following are the 2024 VMA categories and their winners with a few pictures.
Video of the Year: “Fortnight” by Taylor Swift ft. Post Malone.
Artist of the Year: Taylor Swift.
Song of the Year: Sabrina Carpenter - “Espresso”
Best New Artist: Chappell Roan
MTV Push Performance of the Year: Le Sserafim - “Easy”
Best Collaboration: Taylor Swift ft. Post Malone - “Fortnight”
Best Pop: Taylor Swift
Best Hip-Hop: Eminem - “Houdini”
Best R&B: SZA - “Snooze”
Best Alternative: Benson Boone - “Beautiful Things”
Best Rock: Lenny Kravitz - “Human”
Best Latin: Annita - “Mil Veces”
Best K-Pop: Lisa - “Rockstar”
Best Afrobeats: Tyla - “Water”
Video for Good: Billie Eilish - What Was I Made For? (From The Motion Picture “Barbie)
Best Direction: Taylor Swift ft. Post Malone - “Fortnight” (Directed by Taylor Swift)
Best Cinematography: Ariana Grande - “we can’t be friends” (wait for your love) Cinematography by Anatol Trofimov
Best Visual Effects: Eminen - “Houdini” Visual Effects by Synapse Virtual Production, Louise Lee, Rich Lee, Metaphysic, Flawless Post
Best Choreography: Dua Lipa - “Houdini” Choreography by Charm La'Donna
Best Art Direction: Megan Thee Stallion - “BOA” Art Direction by Brittany Porter
Best Editing: Taylor Swift feat. Post Malone - “Fortnight” Editing by Chancler Haynes
Best Trending Video: Megan Thee Stallion feat. Yuki Chiba - “Mamushi”
Best Group: SEVENTEEN
Song of Summer: Taylor Swift feat Post Malone - “Fortnight”
VMA Most Iconic Performance: Katy Perry - “Roar”
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